This visual similarity inspired the concept behind both the print and video components of this project.
For the print piece, I used dots and type to express falling snow, evoking the texture and lightness of ice.
In the video, the narrative begins with a skier descending from the peak of a snowy mountain — gradually revealing the full shape of the shaved ice.
By connecting the experience of skiing with the coolness of shaved ice, the project offers a refreshing contrast to the heat of summer.
https://www.idd.tamabi.ac.jp/design/exhibit/c23//1nenn/1st_before/wonhuiyun/index.html