visual identitya pure white snowy mountain in summer2023.06 ~ 07
Shaved ice, a popular summer treat in Japan, 
often resembles a snowy mountain in its pure white form.

This visual similarity inspired the concept behind
both the print and video components of this project.

For the print piece,
I used dots and type to express falling snow, evoking the texture and lightness of ice.

In the video,
the narrative begins with a skier descending from the peak of a snowy mountain
— gradually revealing the full shape of the shaved ice.

By connecting the experience of skiing with the coolness of shaved ice, the project offers a refreshing contrast to the heat of summer.


visual design
animation
exhibition




https://www.idd.tamabi.ac.jp/design/exhibit/c23//1nenn/1st_before/wonhuiyun/index.html

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